“A new doctor did a double-take when he looked at me and then down at the paper with my birth date on it—I would never give this cream up.”

By Christina Butan
September 11, 2019
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When it comes to anti-aging moisturizers, there’s one particular red jar that thousands of shoppers have been loyal to over the last 12 years: the . While you may recognize its classic packaging from a local drugstore, you probably didn’t know that over 2,600 Amazon shoppers (and !) swear by it for younger-looking skin.

, and it’s garnered a cult following since then thanks to its wrinkle fighting and skin-plumping abilities. The moisturizer is made with essential anti-aging ingredients like hyaluronic acid (which helps keep skin smooth, plump, and hydrated), amino peptides (which help stimulate collagen production) and niacinamide (also known as vitamin B3, which brightens skin and helps reduce dark spots).

The cream comes in both a scented ($20; ) and fragrance-free version, and Olay claims that it can “reduce the look of up to 10 years of wrinkles” after four weeks of application.

To buy: $23 (was $26); .

The cream has even earned a spot on thanks to customers who have left it raving reviews, many after using it for several years. (While some older reviews were concerned about the legitimacy of the product, Olay confirmed with Real Simple that the retail giant is an authorized seller of its popular , as long as it says it’s “shipped from and sold by Amazon.com” before you purchase.)

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“This ! I've bought countless anti-aging products since developing two lines between my eyebrows (my ‘elevens’) and some worked well but the cost was just too high,” one shopper wrote. “Then I see this stuff, which I didn't have much hope for because it was comparatively inexpensive, but holy bananas, this cream delivers immediate results and feels great on my skin. I let my mother try some and even she was shocked by the results.”

Users love the cream so much they even to their reviews to show off the drastic results.

“My pictures show the before and after effects of . The time frame was about a year. I think my entire neck, especially the area at the base has had the biggest improvement. Also, the wrinkles around my mouth have improved,” wrote another customer, . “I apply this in the morning and before bedtime. Every day I also use a 2.5 percent Retinol serum and 100 SPF sunscreen. I would wholeheartedly recommend to everyone trying to diminish wrinkles to try this out. I will continue to use it until it stops working for me.”

If you've been looking to replace a moisturizer that’s just not doing the trick anymore—or never found one that’s performed any tricks to begin with—the could be the product you’ve been looking for, based on its legions of dedicated fans.

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