Madewell carries beauty brands like RMS, Herbivore and Karuna at , as well as some of the smaller indie brands, like French Girl.

By Kaitlyn Frey
October 26, 2017
Each product we feature has been independently selected and reviewed by our editorial team. If you make a purchase using the links included, we may earn commission.

This originally appeared on People.com.

 has long been a favorite shopping destination for women looking for , timeless knitwear and cool-girl basics. As if you needed one more excuse to stop in the store,  is expanding into beauty, launching with 40 products available in its at 21 retail stores and online today.

The retailer took the time to curate a selection of tried-and-true perfect for the low-key woman that still craves a little bit of indulgence in her regimen.

Starting now, you can some of your favorite beloved beauty brands like RMS, Herbivore and Karuna at , but can also become acquainted with some of the smaller indie brands they’re carrying, like French Girl.

“Our ultimate goal is to offer our customers items that inspire and can be a part of their everyday. A beauty assortment was a natural way for us to expand that philosophy into a new category,” Madewell Head Designer Joyce Lee said in a release. “The way the team and I approached the beauty assortment was similar to how we would any other collection — we wanted it to be simple, practical and effortless.”

Celebrate Madewell’s exciting new launch by shopping some of our favorite picks from the brands they’re carrying below!

RMS

To buy: RMS Beauty Lip2Cheek, $36;

Bon Parfumeur

To buy: Bon Parfumeur Eau de Parfum, $48;

French Girl

To buy: French Girl Facial Moisturizer, $24;

Karuna

To buy: Karuna Sheet Mask Karma Kit, $28;

Herbivore

To buy: Herbivore Sea Mist Texturizing Salt Spray, $20;

Advertisement