The beauty mogul went makeup-free.

By Colleen Kratofil
August 20, 2018

Kylie Jenner is opening up and daring to bare (so to speak) on the new cover of .

The 21-year-old beauty mogul graced the September issue wearing a black long-sleeve jacket and a super fresh-faced makeup look.

Makeup artist noting that he would love to claim the credit for her makeup, “but it’s really ‘moisturizer by Ariel’,” referring to the pared-down beauty look she’s sporting.

It’s a surprising look, considering Kylie’s makeup line, Kylie Cosmetics, just earned her in recognition of the fact that the brand’s on track to be worth a billion dollars in the near future.

In the conducted by her sister Kendall, Kylie shared some insight into how the brand became such a phenomenon.

“My Lip Kits started with, number one, my obsession with make-up and lips specifically and just how I took my insecurity with my lips and turned it into my business model,” she said. “Something I just became obsessed with was lips and lipstick, and how wearing lipstick made me feel. I just loved bigger lips, and I just got obsessed. To this day, I can’t leave the house without lipstick. So, I just think I’m obsessed with doing my make-up and watching tutorials and that’s kind of how Kylie Cosmetics started.”

When Kendall questioned whether her fixation with her lips stemmed from being in the spotlight, Kylie said no. “I think I would’ve done the same thing, because my insecurity with my lips didn’t stem from people saying anything,” she said. “I don’t even think anyone commented on my lips. We all have insecurities, right? Nobody’s perfect, and that’s my thing.”

She’s since and has stepped out of the spotlight somewhat, currently focusing on being a new mom and expanding her business ventures by taking the brand worldwide.

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