It might be the first-ever ad to put pubic hair in the spotlight.

By Samantha Lauriello
June 26, 2019
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The typical female razor ad features already hairless models pretending to shave by gliding a blade over their perfectly sleek skin. How relatable (she says with abounding sarcasm).

But last year, said no to the status quo and decided to showcase ads with real women shaving real body hair (cue round of applause). Now the brand is taking it to the next level. Its latest campaign, "Red, White, And You Do You," spotlights women of all shapes and sizes flaunting their fuzz below the belt. That's right—a razor ad featuring actual pubic hair. Say it with us. Actual. Pubic. Hair. 

RELATED: 6 Women With Natural Pubic Hair Share the Reasons They'll Never Go Bare Again

Media reports have called it the first-ever razor ad campaign to show female pubic hair, but we wouldn't be surprised if the company has started a movement. Just a few months after Billie released Project Body Hair last summer, other brands, like Gillette Venus and Walmart's Joy, followed suit. 

Body hair has been having a moment these days. Remember when Madonna's daughter, Lourdes Leon, strutted the red carpet with her ? Or when the camera not-so-subtly zoomed in on  in her PYNK music video?

RELATED: 5 Ways to Groom Your Pubic Hair, Ranked From Best to Worst

Bottom line: Seeing any body hair—pubic or otherwise—in an ad shouldn't be any bigger a deal than seeing the hair on a person's head. It's still unusual to catch sight of women with tufts of pubic hair in an ad campaign, but  are propelling us forward and making it more normal.

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