Tips About Brand Strategies

How To Create A Brand?

There are four effective steps in brand development strategy to create a brand:

  1. Choose the brand name and logo
  2. Establish the brand in the minds of customers
  3. Brand Sponsorship
  4. Develop the brand

What Is Brand Equity?How to create a Brand is no way different from founding your business. It takes time. Gradually you can create Brand Equity. Brand equity is the differential effect when consumers react more favorably to a brand than to a generic or unbranded version of the same product. Whenever we think of buying a smartphone the very first name strikes us is – the iPhone. Ask why? It’s because of comfort and authenticity delivered by iPhone to its users.

Apple throughout their years of research and experience has created a state in our mind of ultimate luxury and comfortability in using their products. There may be a few more similar products of others in line with Apple iPhone and may be superior to that, but the identity of iPhone gives it the edge over others- no matter what the price tag is. This edge is the Brand Equity.

4 Steps of Brand Development Strategy

1. Choose the Brand Name and select the Logo:

While building a brand development strategy name plays a vital role. A good name and style can add positives to a product’s success. It is the most difficult task to start with. Simplicity is the first step. The name should be easy to pronounce, recognize and remember. Moreover, it should suggest something about the product’s benefits and qualities.

Names like Google, Nike, Facebook, Apple, KFC etc. are among the most established brands all over the world. Interesting fact about those names is that they are easily translatable in different languages around the world. Hence the meaning of a particular word should not be something which indicates bad, wrong or negative.

Again the name should be extendable to cover up multiple product lines. For example, Amazon.com started its business with bookselling and now has been extended to multiple product categories.

Once chosen, the brand name should also be protected. Means in many instances brand names were eventually mixed up with the product category and people cannot differentiate the brand identity from the product category.

For example, Xerox is a company builds copier machines, but doing a photocopy is often termed as doing xerox.’Xerox’ is to be pronounced as a noun and not as a verb. Many people find it hard to distinguish between the product and the service which ultimately hampers the brand name of the Company.

2. Establishing the brand in the minds of customers:

An interesting saying by a marketer- Products are created in the factory, but brands are created in the mind. This can be done in multiple ways- At the basic level, it starts with introducing the target customers the product and its distinguishing characteristics.

Let’s took the example of Amazon’s Kindle- e-book reader. Amazon targets its customers, saying that it’s an e-book reader having a distinguished feature of reading books in a virtual format. In this stage, they are simply introduced with the product and has a very low level of impact.

The more effective way a brand can be positioned by associating its name with desirable benefits. Thus, Kindle is beyond an e-book reader- it is lightweight, on the go dictionary, stores thousands of books which are easy to search, no glare and zero distractions.

The strongest brands go beyond establishing features and benefits in customers’ mind and positions itself on strong values and beliefs, rooted to a deep emotional bonding. Like reading books in Kindle is an absolute pleasure and presents itself as booklover’s new best friend. When placing a brand in human mind, the marketer should establish a mission for the brand and a vision of what the brand must be and do.

3. Brand Sponsorship:

Brand sponsorship can be of three types:

  • Private Brand sponsorship
  • Licensed Brand sponsorship
  • Co-branding

Private Brand Sponsorship:Lots of advertisements and social marketing strategies work behind the big brands to emerge and are termed as National brands. But for smaller Companies, it may not always be possible to endorse brands with a huge out of pocket expenses. In those scenarios, brand sponsorship is very important. As against National or Manufacture’s brands, there are Store brands. In recent decades store brands are gaining more from the market. Here’s why?

Big shopping malls like Big Bazaar, Walmart resale products at significant discount rates especially the generic or no-name brands. They endorse the products citing its advantages or putting side by side comparison with the top brands. The association of the big resellers with less known products works as an aid in uplifting the brand value of the product once termed as ‘no-name’.

Private brand sponsorship is also followed in online shopping too. As we can see small or lesser known mobile manufacturers are recently tying up with Amazon to sell their phones. In fact, this strategy is working great as the ‘no-name’ brands are getting the support of the big brand stores be it online or offline.

Licensed Brand Sponsorship:

In this brand sponsorship, some companies buy the names and symbols of other manufacturers or creators with a fee and endorse its products under such brand name. This is a common thing in the fashion industry like Calvin Klein, Tommy Hilfiger, Gucci, Armani etc., where the Companies are using the names and initials of well-known fashion innovator. This type of branding turns out as an added fillip but with a pinch in the pocket.

Co-Branding:

Under such a brand sponsorship strategy, to established brand names of different companies are used on the same product. Because each brand dominates in a different category, the combined brands create broader consumer appeal and greater brand equity.

For example, Bajaj Allianz Life Insurance where Bajaj is a dominant player in the automobile sector and Allianz is a German financial service major. Now since Bajaj wants an entry in the insurance sector and Allianz wants an entry in the Indian market, they jointly made a brand ‘Bajaj-Allianz’ to reap the fruits of the Indian insurance market.

Co-branding carries some limitations too. Such relationships usually involve complex legal contracts and licenses. Co-branding partners must carefully coordinate their advertising, sales promotion, and other marketing efforts. The onus lies on both the partners to carry the co-brand with trust and dignity.

4. Developing Brands:

To augment the brand equity it is very important to prepare a brand development strategy incommensurate with changing business scenarios. There is no hard and fast rule to dictate over.

Line extensions:

Brands name of a product can be extended to an existing line of products to accredit new forms, colors, sizes, ingredients or flavors of an existing product. However, line extensions involve some risks. An overextended brand name might cause consumer confusion or loss some of its specific meaning.

Brand extensions:

It happens when a current brand name is extended to a new or modified product in a new category. For example, Nestlé’s popular brand of noodles Maagi has been extended to its tomato ketchup, pasta, soup etc. A brand extension gives a new product instant recognition and faster acceptance. But one should be careful while extending brand as it may confuse the image of the main brand.

Multi-Brands:

Multibranding offers a way to establish different features that appeal to different customer segments, lock up more reseller shelf space and capture a larger market share.

For example, a reputed company sells multiple varieties of soft drinks under different brand names. These brands are fighting each other to reign the market and as a result, they individually may have a smaller share of a pie, but as a whole, the Company is dominating the soft drink market. The major drawback here is the individual brands obtain only a small market share and may not be very profitable.

Ideas For Your Booth Design

You don’t have to be an artist to share your concepts with exhibition booth designers. The more you can share with them, the easier it is for them to create something you fall in love with and you are proud to stand behind. When possible, create some sketches, and don’t be intimidated with how they look. The visual aid can allow them to add their creative flare to the mix.

The best exhibition booth designers aren’t going to be outrageously priced. You may be thinking you can’t afford their expertise. You need a remarkable image in place for people to stop in their tracks when they see it. Consulting with possible providers is free, and it can help you to see the true value with what they can bring to your image and the set up you have at the trade show.

Communication

When you work with any exhibition booth designers, the goal is to get the results you want in the least amount of time. However, this only works well if you both communicate efficiently. Make sure you consult with the possible provider early on and get a feel for the connection you have with them. You will have a huge barrier in place if the two of you can’t openly communicate.

Share your feedback about what they have on the table. Don’t accept a concept you aren’t really fond of because you don’t want to hurt their feelings or you want to hurry the process along. What is on display at the trade shows is a solid representation of your business. Make the most of it rather than settling!

Be Patient

The exhibition booth designers may be experts, but they aren’t going to get it all right the first time around. Be patient and give them the time they need to work on it. When they do show you concepts, share what you like and what you don’t. They can go back and make some changes and come back to you again. Each time, it should be moving closer to the finished work.

If you have questions, ask them so you can stay on track and be in the loop. You don’t want to make assumptions or you may become frustrated. Find out what the process will be so you can understand the flow of the project from start to finish. With a projected timeline for the finished work, there should also be milestones within that timeline for you to check what is done.

Keep Moving Forward

To do your part with the time and processing, make sure you are available. Return phone calls in a timely fashion. Carve out time to meet with the exhibition booth designers if they are local to go over what is being modified and to give them your input on the next steps so they can get working on them. If they aren’t local, keep an eye on your email for images to be received.

Start the Process Early

Avoid the stress or feeling backed into a corner by looking at exhibition booth designers early. It will take time for them to schedule your project and to get it done by the time you need it. If they have to rush, it can compromise the value of what they are able to deliver. It also reduces the time you have to ask for any changes to be done. The overall quality of the project is essential.

Finding the best provider of such services is important. In addition to the skills for job, they need to be customer oriented, creative, and willing to give your project the dedication it needs. Find out what others have to say about their business and how they were treated before you hire them.

Create Your Own Private Label

Private label rights products (PLR products) are popularly known as the products that are owned by you though not created by you. Purchasing PL rights from real owner means that at an agreed price you buy products from the original equipment manufacturer (OEM) and are then free to sell/ promote/ modify/ edit/ or resell those products as they were your own. After selling PLR to someone, original equipment manufacturer (OEM) can no longer claim any differences in opinion that may arise due to product being modified/ sold by a PLR buyer. Intellectual property can also be a part of private labels.

There are various articles available on the Internet informing about the advantages of private labeling, but no one shares the cost of private labeling when import from China, or their own experience about “how to do”.

On this page you will read the top solutions for adding your logo/ label on products coupled with our own experiences. Ultimately, you will learn various ideas about “how to add your own brand on products”.

What is Private Label and its Importance for New Business?

Private label is the pattern or logo on products manufactured by a contractor or third-party manufacturer and then sold under a retailer’s brand. This represents the seller as well as helping in building customer loyalty.

People that are willing to import items from china and then sell them online like Amazon, are advised to:

· Find a good product niche with limited existing competitors

· Choose only quality items from China

· Add your private label on the product, and;

· Start to market that product under your own brand.

The followings are the top solutions and they will also let you know about the estimated cost for every solution in China. After learning these solutions you can stay safe from overcharged rates by Chinese suppliers and also get ideas about how to add private label on your products.

Screen Printing/ Silk Screen

This is one of the most widely used methods for adding a private label on the product as well as packaging. This can be applied to almost every type of material e.g. plastic, glass, stainless steel, rubber,

PPE (personal protective equipment), etc. Screen printing is the cheapest and easiest way to add private label for buyers that are purchasing over 500pcs/item.

If you can buy over 2,000 items, most Chinese factories can offer you free of cost screen printing service. However, some of them may charge you around $50 to $60 fee for creating a printing plate of your logos. You can easily find printing suppliers in China, even if your supplier doesn’t offer printing services.

There is only one drawback of screen printing that it is not suitable for multi-colored patterns. If you are willing to print your gradient color logo on the products, you have to consider thermal transfer or other solutions.

Thermal Transfer

This process is more complicated than screen printing and it requires a temperature of 140 degrees to 180 degrees. It is a little bit more expensive compared to silk printing and also has some restrictions on materials. Thermal transfer is applicable to leather, wood, stainless steel, glass, ABS, PE, PP, and EVA, disposable respirators, etc.

Thermal pattern is the best choice for people having a really fancy pattern with gradient color. The cost of creating a printing plate is around $100, and a printing fee for a 7x7cm size gradient color logo is $0.04.

Laser Engraving/ Laser Printing

Laser engraving or laser printing, gives products a high-quality appearance. Almost every gift store is filled with items that contain laser printed logo.

Usually this method does not has huge MOQ because it does not require any plate. Its rate can vary from supplier to supplier, but for mass production, it can cost you around $0.01-$0.15 per unit, depending on the size and quantity.

Molding

This solution makes your private label in the product mold. This means your logo will be there when the product comes out from the machine. It can be applied to all rubber, reusable half masks, dust masks, coveralls, disposable clothing, metal, or plastic made products.

Although this solution makes your private label looks more natural than printing, but it is a high cost solution because it requires to change the supplier’s mold. The price depends on products, but usually it costs $1,000 to $3,000. Moreover, creating molds requires 15 to 20 days and that is a time taking solution.

Customized Box

This solution works for every product. Undoubtedly it is the most expensive solution amongst other ways, but a nice fancy box can certainly make your product look great. You can add extra value in your product and sell at a higher price.

Since box packaging is a large industry, its price varies from different material, technique and machinery. The cheapest price for a 8″x4″x4″ corrugated case with pattern on it can cost around $0.16 per unit.

Printed Poly Bag

This actually is a type of packaging and also a way to add private labels. Printed poly bag is very simple solution for large quantity goods as compared to other solutions. The printing plate costs around $80/color, and manufacturers usually demand tens of thousands as MOQ.

Hang Tag

This is one of the most economical solutions for private label. Usually it is applied to categories like toys, apparels, tools, fashion, and jewelries, and Handanhy, etc.

Most jewelries and clothes brands select this solution to present their label. These tags are usually made of kraft or ivory cardboard, and sometimes they are even made of plastic or metal. Most people choose “300 gsm ivory cardboard” because that is very economical.

Sticker Label

This is absolutely the simplest, most widely and cheapest solution amongst all. There is almost nothing which cannot be sticker labeled. You can easily find sticker label vendors and the MOQ costs you only $40 to $50 for one design.

Woven Label

Usually woven labels are sewn at the edge of fabric made items such as jeans, hats, bags and shoes, etc. The price of this solution depends on the size and quantities. The MOQ is normally 1,000 pieces with a price around $0.1 per unit.

Machine Embroidery

This solution is applied to items made of cloth like bags, garments, and caps, etc. Machine Embroidery is very durable and a 4x5cm size private label costs around $0.20.

Concluding Remarks

The above mentioned are the best solutions for people that are willing to make their own design, but are unaware of where to start. You can download your favorite elements from the internet or get the help of specialist designers to design your private label.

Why Logo Is Important For Your Business

A picture speaks a thousand words – the idiom is not new to anyone. It is the reality, which most of us deny accepting, but no matter what, you cannot run away from the fact that visual effects leave a monumental impression than the words or saying. Therefore, when it comes to the branding of your company, so, having a logo is important to stand yourself apart from the crowd. It’s an undeniable truth that at some point, we can forget the name of any company, but, we recognize them with their logo. Do you still think it is not worth to invest in? Well, if yes, scroll down and learn the importance of having a logo for your branding, so, you won’t deny investing in it.

  • First Impression: You’ll never get a second chance to make your very first impression, so, you should grab it. A logo will help you leave a first as well as the lasting impression of your brand in the customer’s mind. Without this, you won’t be able to communicate your ownership because it is the only thing that helps your clients understand who you are and what benefits you are trying to offer them.
  • Distinguishes You From The Competition: Well, we all know that, it takes nothing to join the crowd and do what they all are doing, but it takes everything and courage to stand-alone. And if you want to make yourself a brand in the cut-throat competition, you need to get out of the couch and do something that gives your clients a reason to choose you over your competitors. Also, it will help them distinguish you from the competitors.
  • Win Customer Loyalty: Customer loyalty is very much important for your branding, as they are your true asset and having them on your list will reflect the growth of your business. A logo will help you win that faith. It’ll help you stay close to your customers, so, you can understand their needs better and serve them accordingly.

Do you still have any doubt? No, what are you waiting for? Before your competitors take your customers away, go and design a logo for the branding of your business. Confused from where to start and how to start? Hire a professional website designing company that also serve you logo designing and help you create an identity over the internet or intranet. You need to do it correctly with care because your brand image is connected to it.